The Value of a Review
Back in the ‘70s, Faberge Organics launched an iconic advertising campaign for their shampoo wherein one person so loved their product, she “told two friends, and they told two friends, and, and so on, and so on …”
In the era of social media, every interaction is now broadcast as a similar word-of-mouth endorsement, with both positive and negative experiences shared with our group of followers or friends. And with online review sites, those experiences can be seen globally.
The majority of my business comes through referrals, and many of those clients making referrals have also taken a few minutes of their valuable time to write a review about how I helped them buy or sell their property. The value of potential clients learning from past clients about how I might handle what is often the largest transaction of their lives is invaluable, and I am eternally grateful to have so many clients who are willing to provide an endorsement that reflects our time together. For me, it’s the equivalent of a chef earning the much-coveted Michelin Stars, or an author reaching the top of The New York Times bestseller list.
I encourage you to check out my Google, Zillow, and Facebook reviews, and – if we’ve worked together – let me know how I did. In an increasingly-competitive industry, I am continually striving to earn every star that every client – past and future – is generous enough to bestow upon me, especially if it inspires more people to Choose Park City in the future.