In our age of web-based marketing, positive online reviews can determine where, or with whom, a consumer chooses to do business. This is especially the case with smaller organizations. Opinions left on the web even helped navigate my family on our Grenney Family Oregon Road Trip this past month.
Logging over 2,200 miles in 12 days, we covered Oregon Caves to Crater Lake and Redwoods to rugged capes. We made many decisions on where to recreate, dine, and sleep with guidance from reviews I found online. Short on time and decent cell service, I needed to make good choices, quickly. Needless to say, we were fortunate enough to land in some fabulous spots that we would return to again. They added the spirit of adventure and new memories to our vacation.
Just like the businesses we discovered through a few clicks, I am learning that more clients are finding me through an online search. The feedback left for me on sites like Google, Zillow, and Facebook validate my professionalism, experience, and dedication to customer service. As always, I am grateful for the support of my buyers, sellers, and industry peers who have helped build my reputation online and for the new ones who Choose Park City because of it.
It turns out that the most valuable marketing doesn’t cost anything.